Golden Case For Support

If you wish to supercharge your non-profit’s fundraising, you need a robust and clear Case for Support. Your case for support (occasionally referred to as your “case statement”) stands as one of the most crucial documents for your fundraising programme. It serves as an emotionally compelling document that envisions your organisation’s future and tells your donors why they should invest in your endeavours. In this workshop, we delve into the fundamental message of your NGO and how to articulate your organisation’s proposition.

A case for support lies at the core of all fundraising, and possessing an exceptional one empowers you to raise more funds, visibility, and awareness.

Learning outcomes:

Participants will achieve the following learning outcomes:

• Understand what a Case for Support truly entails and how it should look and feel,
• Understand donor motivations and craft your own Case for Support,
• Experiment with your Case for Support and receive candid feedback.

Who should attend:

• Middle managers, such as Fundraising Managers or Heads of Fundraising,
• CEOs or Directors of NGOs,
• Board members and other volunteers.

Suggested level of audience:

• Intermediate fundraisers and leaders.