Five YES To Win A Major Donor Campaign

Asking and receiving a “YES” can be one of the most challenging tasks for any of us involved in major donor fundraising and capital campaigns. But what if we told you that while major donor campaigns require somewhere between 40 and 150 really important asks, there are just 5 key asks that will significantly increase your likelihood of success and improve the chances of achieving the results you and your organisation are seeking? That’s it. Just 5.

And what if we told you that we have both been involved in making those asks, and that we are confident we can show you how.

Join Jan and Tony, who together have more than 35 years of experience in major donor fundraising and major campaigns. Representing two generations, with combined experience in working and training on 6 continents around the world, Tony and Jan will guide you through the steps you need to take to secure a “YES” for the 5 most important asks in a major donor campaign.

Learning outcomes:

• You will be able to list the 5 most important asks in a major donor campaign.
• You will comprehend the significance of these asks.
• You will acquire knowledge of the necessary steps for each ask.
• You will grasp the most effective arguments to secure a “YES.”
• You will have the opportunity for a brief consultation with Tony and/or Jan following the session.

Who should attend:

• Board members,
• Executive Directors,
• Fundraising Directors,
• Major donor fundraisers,
• Those new to major donor fundraising and capital campaigns.

Suggested level of audience:

• All fundraisers and NGO leaders (CEOs and Board members) who are considering launching a major donor fundraising campaign and building a major donor fundraising program.