In this presentation, we will explore the unique Rainbow Ribbon campaign, which supports 11 LGBTI+ organisations. We’ll show how, through collaboration with businesses, pubs, cultural institutions, and cultural spaces across Slovakia, as well as influencers and the community, we’ve created an innovative model that is reshaping the way fundraising is perceived. We’ll present specific strategies for building public support, strengthening the LGBTI+ movement, and, finally, engaging corporate donors. The Rainbow Ribbon campaign is led by Saplinq, a civic association dedicated to LGBTI+ rights.
Learning outcomes:
- Understanding Multi-Channel Fundraising: Participants will learn how to create a comprehensive fundraising campaign that integrates individual, corporate, and community-driven efforts.
- Engagement with Corporate and Community Partners: Attendees will gain insights into effectively engaging and collaborating with businesses, cultural institutions, pubs, and local spaces to maximise campaign reach.
- Leveraging Influencers and Public Figures: Learn practical strategies for incorporating influencers and public figures to boost visibility and community support in a fundraising campaign.
- Campaign Production and Coordination: Participants will explore best practices for managing the production and logistics of complex fundraising campaigns involving multiple stakeholders and venues.
- Developing Donor Relationships: Attendees will understand the importance of building and maintaining strong relationships with individual donors, ensuring long-term support and engagement.
Who should attend:
- Fundraising Professionals,
- Nonprofit Leaders and Managers,
- Advocacy and Campaign Strategists,
- Communications Specialists.
Suggested level of audience:
- Intermediate fundraisers/leaders.
Radoslava Nováková
Veronika Moňoková
Klaudia Petráková