Opus 85: The Story Of The Major Donor Campaign Of The Czech Philharmonic

Four years ago, the Czech Philharmonic decided to enhance its excellence. Strategic planning led to the decision to hire a fundraiser, which in turn led to the creation of a fundraising team. Ambitious fundraising plans culminated in a major donor campaign with the aim of raising CZK 85 million in two years. The campaign concluded in June 2024. Step by step, we will share with you the experiences and lessons learned from this smashing success of the first public institution in the Czech Republic to build a great fundraising team and programme.

Learning outcomes:

• What do you need as an organisation to attract high-value gifts?
• How do you plan and implement a major donor campaign?
• How do you integrate it with other fundraising, marketing, PR, and customer service operations?
• How do you sell and manage fundraising internally?
• How do you keep your SMT on track?
• How do you lead your fundraising volunteers to help you succeed?

Who should attend:

• All conference participants.

Suggested level of audience:

• Intermediate fundraisers/leaders.