Michael Johnston Michael has been a fundraiser for over 30 years and has worked with hundreds of social impact and charitable organizations in Canada, the US, Europe, Latin America, and Asia Pacific. He’s an expert in fundraising innovation and integrated fundraising – especially in the use of digital technologies and their effective integration with traditional and new fundraising methods. He had a hand in creating some of the first digital fundraising tools and campaigns in the late 1990s.
Michael is the author of The Fund Raiser’s Guide to the Internet and The Nonprofit Guide to the Internet and the editor of Internet Strategies: Best Practices for Marketing and Direct Response Fund Raising: Mastering New Trends for Results. He was a founding board member of the Washington-based e-Philanthropy Foundation, and the foundation chair for the first global charity online lottery, globelot.com. He has helped to found and chair the industry-leading Integrated Marketing Advisory Board, a collection of leading fundraising agencies and other related industry associations.
Michael is a current board member of the The Resource Alliance and was the first chair for the Resource Alliance’s Fund Raising Online web conference.