The Most Disruptive Fundraising Technology: Why And How To Use It

You’ve probably heard about it. You’ve likely seen it in action. And you may have even touched it. It’s delicate, powerful and even dangerous. It’s highly flammable and if you’re not careful, it can cause an injury. Most dangerous though are the misconceptions and myths surrounding this amazing tool.

Surprise! We’re talking about PAPER. It’s still the most powerful fundraising technology ever invented.

Come to this session to learn why it’s more relevant and important than ever. We’ll explore scientific studies that unveil the power of paper to implant messages directly and deeply into the human brain and learn how neuroscience is showing us how paper gets at the emotional and decision-making centre of the brain. We’ll explode the myth of dying paper-based campaigns like Direct Mail and explore 4 massively powerful ways you can employ this technology in your fundraising.

Learning outcomes:

• Learn about the fascinating new body of scientific research that proves why print matters more than ever;
• Learn when to listen to and when to ignore donor preferences;
• Learn how to use the power of paper to build great donor relationships, raise more money and transform your fundraising.

Who should attend:

All fundraising professionals interested in inspiring donors and building long-term, meaningful relationships through the use of the most effective fundraising technology ever invented.