MASTERCLASS: Building Big Digital Movements: How Charities Can Apply The Strategies And Tactics Of Movement Building To Engage The Public At Scale – 2

Organisations from all over the world have used digital techniques as the catalyst to build or harness the energy of existing movements in order to bring about the change they want to see.

Greenpeace, the ACLU and countless political campaigns from all over the world (Obama through Bernie & Trump to Zuzana Čaputová in Slovakia) have all applied movement building techniques to their successes and we can learn a lot from them.

In this masterclass Amy and Paul will explain the theory behind movement building and how it applies to charities all over the world. They will also give examples of how they have put into practice the strategies and tactics of movement building to drive charity’s public engagement, campaigning and fundraising strategies.

This session will leave you with the inspiration, knowledge and examples to enable you to build a big digital movement at your organisation.

Learning outcomes:

• An understanding of movement building and digital engagement techniques;
• An understanding of best practice for email list growth and conversion to action.

Who should attend:

• Fundraisers;
• Campaigners;
• Directors of all levels and disciplines who want some inspiration.

Masterclass Paul de Gregorio & Amy Cameron