What Fundraisers Can Learn From Tinder

Is fundraising like dating? Viki and Nikki think so. Drawing upon years of dating and fundraising experience, these two fundraisers will share their successes and rejections to help you become a stud at developing your donor relationships. In this session we’ll look at what makes a good date and which of those principles you can bring in to your supporter communications. We’ll share donor turn-ons and turn-offs, as well as the cheeky tips and tricks that ensure they’ll invite your charity back to theirs for ‘coffee’. You’ll come away ready to wow your existing donors, pick up new supporters and get lots more people swiping right.

Learnings outcomes:

• How to develop your donor relationships.
• What not to do when trying to woo supporters and ways to make a relationship last.
• Why getting the follow up right is essential (and how to do this).