The biggest opportunity for every charity is right here, right now: Legacies. This masterclass will give you the tools you need to build a new transformational legacy strategy from the bottom up and the top down. Based on marketing through influence, and with a story driven, donor led approach and using campaign examples, this focuses on the six critical building blocks to develop strategy for any charity, whatever size. Using this framework, the masterclass will showcase ways to build a strategy and approach that everyone can engage in. Covering, strategy, approach, culture, inspiration, ways to measure and how to nurture long term relationships.
Learning outcomes:
Who should attend:
All fundraisers.
