Fundraising After GDPR: Rules, Risks And Opportunities

(Online) marketing offers charities and non-profit organisations ample opportunity to effectively and creatively approach (potential) donors. But to make the most of it, you need to know what is and what is not allowed. Charities especially are expected to be diligent with donor data. Incidents such as data breaches could have a negative impact on the entire sector and penalties for non-compliance can run to millions of euros. This year the General Data Protection Regulation (GDPR) came into force and Europe is currently negotiating new E-privacy regulations for online communication. For organisations (profit and non-profit) which process personal data this legislation has profound consequences.

Learning outcomes:

Jitty, Privacy Consultant at DMCC Netherlands, discusses the impact of the GDPR and the upcoming E-Privacy regulation, explaining what the most important changes are and how you can (cost) effectively implement the requirements in your organisation. Through real-life examples you will acquire information that is directly applicable in your day-to-day business operations. All media and channels are included: from the mailbox to the inbox, from social media to crowdfunding.

The following topics are discussed extensively:

• Creating a privacy policy,
• Creating and maintaining a record of data processing,
• Data processors and data storage,
• Consent and information requirements,
• Do’s and don’ts for on- and offline fundraising,
• Experiences with the GDPR over the past half year.

Who should attend:

• Fundraisers,
• Database and CRM specialists,
• PR professionals and marketers.
  In short, everybody in the organisation involved in getting to know donors, members, volunteers, influencers and institutions in order to get them interested in and involved with the cause.