Finding Purpose And Story In You And Your Fundraising

All too often to get the fundraising job done we focus on the how and the what but we miss the why and purpose and then how to tell it through story. Finding purpose personally, in teams, the organisation and in campaigns can be inspirational and transformational. This session strips back to why and looks for the stories to connect. Aiming at the problem trying to be solved, the reason to give, your organisations purpose, proposition, need and case and its campaigns and products and finding the ability to tell stories. Using commercial and fundraising examples and tools, this inspirational interactive session is aimed at all fundraisers who need to be inspired and challenged to refocus on what really matters and how to find and share stories.

Learning outcomes:

1. How to find purpose and story in your fundraising;
2. 5 steps to reconnect and truly answer why;
3. How to maximise story through channels;
4. Ways to get your teams and other focussed on purpose and story;
5. How to communicate the impact and benefit.

Who should attend:

All fundraisers.