With her experience and extensive knowledge of developing various fields of business, since spring 2016 Alena has been putting in place a new view, and methods of, fundraising and marketing at the Zdravotní klaun organisation. Alena always looks at models of returns and, hand in hand with these, standardises processes while at the same time aiming to raise the bar in terms of performance levels in every area for which she becomes responsible.
Among other things, she has previously managed a leading firm in Slovakia and the Czech Republic in the provision of services and analysis of business information and has also headed the marketing departments of a number of international companies.