MASTERCLASS: The Science Of Successful Peer-To-Peer Fundraising I.

As someone who may be managing, developing or considering developing a peer-to-peer fundraising event or campaign at your organisation we wanted to invite you to our upcoming masterclass: “The Science of Successful Peer-to-Peer Fundraising”.

No, this won’t be your typical fundraising masterclass (or science class for that matter!) It’s an in-depth look at what it takes to inspire everyday people to fundraise on behalf of your organisation either through participation in an event you produce or through an online campaign that you create.

During the class we will feature examples and benchmarks from some of the most successful peer-to-peer fundraising event programs around the world. We will share insights and best practices which can be applied to your own program or strategy. And yes, we’ll be getting a little geeky…but we’ll also make it fun.

So, whether you’re developing a new event or campaign or optimising an existing one, you will walk away from this masterclass with pocket-full of inspiration, motivation and understanding of what your organisation’s next step should be.

To keep the learning experience personal and effective, this masterclass is best suited for management-level staff… those that influence the budgeting and strategy of the peer-to-peer program. That way you will be able to network with other executives (event/program managers) who have similar resources, challenges and experiences.

The masterclass will be presented (in English) by PeerWorks Consulting. With over 23 years of fundraising experience from the USA and Europe, PeerWorks mission is to help non-profit organisations like yours raise money and awareness through peer-to-peer fundraising events and campaigns.

Learning outcomes:

• History, evolution and current (global) trends in peer-to-peer fundraising,
• Success factors and revenue drivers associated with peer-to-peer,
• Understanding of what your organisation’s next step should be with starting a P2P event or campaign or optimising an existing one.

This masterclass is mainly designed for:

• Delegates who may be managing, developing or considering developing a peer-to-peer fundraising event or campaign at their organisation and are looking for support in putting it into practice.

Masterclass Jillian Stewart and Arko Hoondert