At The Heart Of All Fundraising; A Case For Support

Would you know what to say if you met Bill Gates and asked for his financial support? And can all your staff members, including any volunteers, convince, engage and appeal to people using the same words and sentences about your NGO and what it does? A Case for Support is at the heart of all fundraising and if you have a great one, you will be able to raise more money as well as your organisation’s profile.

In this workshop we look at the theory behind a Case for Support, look at some great (international) examples and have fun trying it out in a speed-dating game. There will be practical tips on how to create a Case for Support as well as the chance to have a look at and share your own do’s and don’ts. But most importantly, we’ll look at inspiring ourselves and our potential donors with a great Case for Support that will make your organisation grow faster.

Learning outcomes:

• Learn what a Case for Support really is and how it should look and feel,
• Understand donor motivation and create your own Case for Support,
• Try out your Case for Support and get honest feedback.

This workshop is mainly designed for:

• Middle managers such as Fundraising Managers or Heads of Fundraising,
• CEOs or directors of an NGO.
• Board members and other volunteers.