Want to participate in a lively discussion on corporate fundraising? Interested to learn some creative techniques and strategies to use in order to raise more money, brand awareness and mission impact for your charity by engaging and partnering with the right corporations?
Learning outcomes:
- How to identify the right corporate partner(s)
- Learn to consider the companies’ business and philanthropic objectives, to create the ideal partnership.
- Strategies to work together to tell your nonprofit’s mission story through the corporate partnership.
- Techniques to create partnership benefits for both your NGO and the corporation, and metrics to value accordingly
- Reminders to incorporate communications and branding with the corporate partnership (PSA’s, Social media, Outdoor, Print, Public Relations, earned and bought media, in store, promotions, online sales)
- Discuss, create and implement the “right” corporate partnership opportunities:
A) Programmatic, B) Cause Marketing, C) Events, D) Grants, E) Online, F) In store, G) Merchandising, H) Customized opportunities, I) Corporate Employee engagement
- Create an impressive Impact Report for your Corporate Partner to ensure renewal.
This workshop is mainly designed for:
- All levels of fundraisers who want to increase their organizations revenue, mission awareness and brand by partnering with corporations.
Betsy Akin
Sylwia Kobayashi