Low-Cost Integrated Fundraising For The Brave

What does mobilization mean from a fundraiser standpoint? My view is simple – we often fundraise from people we barely know instead of asking for emails, phone numbers and commitment from people around our NGO’s daily work.

In this session we will focus on cheap, easy-to start and easy-to-scale methods of fundraising – warm lead tele-conversion. We will mainly talk about the common pitfalls and opportunities of this approach. Along the way we will also cover long term benefits of refocusing from cold to warm acquisition – the need for cooperation with other departments and the need for escaping comfort zones when motivating people rather than persuading prospective donors.

Learning outcomes:

• What it means to transform from a cold to warm acquisition via phone,
• What obstacles you can expect from your colleagues in other departments,
• What long-term benefits can warm lead fundraising bring to the organization,
• How committed you, as fundraiser, should be in order to start calling your leads.

This session is mainly for:

• Fundraisers willing to work with individual donors.