MASTERCLASS: Emotional Fundraising In A Nutshell I.

What’s your charity story? In this masterclass we will explore your charity story and what it makes people think, feel and do to improve the impact of your fundraising. We will start by exploring how people act on emotions, not logic, and how you can use this to raise more funds from people. The backbone of every campaign is the message and emotional resonance that it creates. Examples from Denmark and the United Kingdom are included to demonstrate how the emotional backbone of your charity can be created. Be aware that this is a highly interactive session so please come prepared to participate as well as learn.

Learning outcomes:

• You will leave this session with a campaign developed by you and your colleagues.

This masterclass is mainly designed for:

• All people and levels, those who need to engage people to make their cause stand out!

Masterclass Jacob Finnbjørn Møllemose